Clear Positioning
Dedicated to the "Travel+" lifestyle, with vehicles designed for versatility and multi-scenario use (e.g., road trips, light off-roading, family travel).
High value for money—often described as "more for less"—providing larger space and features than expected for the price.
Product Strategy
Spacious Interiors: Long wheelbase, flexible seating layouts (5/6/7 seats), and large cargo capacity.
Well-Equipped: Even entry models often come with large touchscreens, smart connectivity, panoramic sunroofs, and other practical features.
Reliable Powertrains: Mostly equipped with Chery's proven 1.5T/1.6T/2.0T engines, balancing reliability and fuel efficiency.
Popular Models
JETOUR X70 Series: Best-selling midsize SUV, known for its space and affordability.
JETOUR Traveler: A "boxy" light off-road SUV tailored for outdoor adventures.
JETOUR Dasheng: A compact SUV with youthful design and tech-focused features.
Large Families: Needing flexible seating and ample space.
Travel Enthusiasts: Looking for capable, luggage-friendly vehicles for trips.
Value-First Buyers: Wanting well-equipped, large SUVs on a budget.
JETOUR carves out its niche with "Travel + Space + Affordability", making it a practical choice for budget-conscious families and adventure seekers.